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This phase of game development is considered significant. The game starts to take shape at this time. During the Production phase, the game’s programming, graphics, music, and other components are generated.

The creation of a game prototype and concept refinement are part of the Pre-Production phase. This is where the game’s plot, characters, stages, and other elements are developed.

At this point, game creators generate concepts by conducting brainstorming sessions. This involves deciding on the genre, style, target demographic, and overarching concept of the game.